What Is a Progressive Web App?
Progressive web apps are websites that look and feel like an app. This means users can access all information and capabilities without downloading a mobile app.
Instead, progressive web apps use modern web technology to deliver app-like experiences to users, right in their browsers.
Why Should You Care About Progressive Web Apps?
Progressive web apps successfully help businesses increase conversions, page visits, and session length.
AliExpress is a popular e-commerce site owned by the Alibaba Group. A few years ago, they converted their mobile site to a Progressive Web App.
Before investing in a Progressive Web App, AliExpress used its mobile site to convert non-app users into app users – which didn’t work out as well as they thought.
At the same time, their website failed to deliver an engaging experience on mobile.
They decided to invest in a cross-browser Progressive Web App, and the decision significantly enhanced the user experience and overall performance of AliExpress’ website.
Flipkart is India’s largest e-commerce site. They recently updated their mobile site to a Progressive Web App called Flipkart Lite.
Flipkart Lite delivers fast and streamlined experiences to mobile users. It combines the best of both the web and Flipkart’s native app.
Back in 2015, Flipkart temporarily shut down its mobile website and embraced an app-only strategy.
They found it difficult to deliver an engaging web experience, especially because more than half of their users were browsing through flaky or 2G networks.
Attracted by the new web development features and technology, they finally decided to invest in a Progressive Web App.
3. Twitter Lite
In 2017, Twitter rolled out its Progressive Web App “Twitter Lite” as the default mobile web experience for all users worldwide.
With over 80% of users on mobile, Twitter wanted to improve its mobile web experience by making it faster and more engaging, especially because many of its users were located in areas with slow, flaky network conditions.
Twitter Lite loads pages instantly and lowers data use by optimizing images and relying on cached data.
It also re-engages users with push notifications and allows users to add the Progressive Web App to their homescreens.
BookMyShow is the largest ticketing company in India.
They developed a Progressive Web App in 2017 to replace their mobile site. The change broadened their customer base and increased conversions.
Even before the Progressive Web App, around 85% of transactions were carried out on mobile. However, the firm experienced high bounce rates due to slow load time and a less than optimal user experience.
Some users also had issues with BookMyShow’s mobile app because of it consumed a lot of data and memory.
The Progressive Web App solved all of these problems for BookMyShow. It provided a seamless ticket-booking experience to mobile users, without becoming a burden on their device’s storage and memory capabilities.
Forbes is a top U.S. business magazine that publishes articles on finance, marketing, investment, and industry topics.
The magazine recently developed a Progressive Web App to improve its mobile web user experience.
The Progressive Web App increased load times and doubled engagement rates through the use of push notifications and an option to add the Progressive Web App to home screens.
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