Enough emphasis cannot be placed on the importance of ICO marketing. However, many entrepreneurs pay little attention to this activity and miss out on bigger opportunities. Here’s a useful guide to help you create a better promotion campaign to meet your blockchain-based funding targets.
ICO marketing plays a very influential role in dictating the success of an ICO project. With the first half of 2019 witnessing more than 70 projects raise over $350 million in funding, the importance of marketing cannot be understated. But, What is ICO marketing? And how does it work?
ICO Marketing 101
The answer is quite simple, think of it on the lines of a typical product launch. Here a business uses different promotion tools to communicate the idea and vision of the product to the customer. After organizing several cycles of promotion, when the product is finally launched, the business is assured of its market success.
ICO marketing works on the same lines. It involves a lot of active effort from the entrepreneur’s end. For instance, the different components in a normal campaign schedule have been listed below:
As can be seen from the above list, the cycle is a very tedious one. Hence, it is often understood why a businessperson may choose to ignore this and focus on some other pressing issue. Luckily, thanks to the power of the Internet, this taxing job can be outsourced. Today, there are tons of digital marketers and advertising agencies that are well versed in this field.
Approaching The Experts
Several factors come into the picture when narrowing down on a good third-party ICO marketing firm. While aspects like reliability and legitimacy are essential, it is also important to pay attention to the intermediary’s work portfolio. Moreover, also inquire about the different pricing packages to ensure that your product gets the exposure it deserves. Finally, ensure that you carefully negotiate the various timelines to ensure your project is progressing as planned.
The Last Word
Marketing plays a very significant role in determining the success of your ICO. It helps in creating awareness of your product and connecting with your customers or investors. Given that cryptocurrency and blockchain are nascent technologies, it becomes crucial to implement proper promotional activities to stand out. Moreover, with the Bitcoin expected to touch $20,000, it's the perfect time to go about launching your ICO. Therefore, do not hesitate to approach an experienced marketing agency to help you reach your audience better. Many times, the solution to your problem is a simple Google search away!
Dean Bryan is a Growth programmer and advertiser for Blockchain App Factory Products. He wants to discover new business thoughts and assists startup business visionaries with a business discussion. He has a claim to fame recorded as a hard copy about startup thoughts