Interview with Azrael Zohar – CEO, Coltfox Private Limited
PLEASE INTRODUCE YOUR COMPANY AND GIVE A BRIEF ABOUT YOUR ROLE WITHIN THE COMPANY?
Founded in 2016, We’re a creative marketing agency for brands with a commercial agenda – a collection of business minds, strategists, creatives, technologists and producers. Our Promise is to move people. We fuse insight and strategy to develop smart creative solutions that shape the way people feel, act and think for the commercial benefit of our clients. Our services span brand to demand – innovating in website & mobile application designing, content, digital and development of the total digital solutions to help some of the world’s leading brand succeed.
OUR B2B EXPERTISE : We bring deep B2B creative agency expertise built over decades of collective experience working with world leading business brands. We believe B2B doesn’t have to be B2Boring. We understand that when brands communicate in a business context, they are still talking to people. It’s just that different emotions and motivations play a role and decision making processes are longer and more complex.
OUR B2C EXPERTISE : We know the power of creativity to connect, engage and ultimately move people – regardless of whether that’s as a consumer or business decision maker. Our creative teams come from a range of backgrounds – all award-winning – to ensure we bring the very best and most contemporary ideas to bear on our consumer and B2B client’s business challenges.
Being a CEO of the company, my role is to define our overall vision and strategies, supervise the operations of every department of our 4 sectors and ultimately ensure our solutions and services are enabling our clients accelerate business outcomes consistently and provide a best-in-class work environment for our employees to learn and grow.
WHAT WAS THE IDEA BEHIND STARTING THIS ORGANIZATION?
We seek to strengthen our place as an industry-leader in the creative marketing space. We’re confident in our abilities because our track record on high profile projects has turned quite a few heads in all the right places. Our talented team has already proven itself capable of delivering at the highest levels.
We are pledged to give best of our hassle free services to make our esteem clients feel like working with their local people. We share a great bond with our existing clients and looking forward to getting connected more clients across the world.
WHAT ARE THE SERVICES YOU OFFER TO YOUR CLIENTS?
Coltfox – a creative marketing agency with four segments of expertise with brand consulting, UI & UX designing strategies, mobile & web application development, integration and testing along with a great experience delivering digital projects worldwide. We undertake creative marketing projects digitally. Couple of questions we ask companies who are seeking to excel in this digital era. Is your website delivering a poor user experience? Do you need to feed your sales funnel or improve the performance of your sales pipeline? Are you frustrated by insufficient leads, poorly performing campaigns or low website conversions? Do your marketing materials lack a consistent look and feel? Are you missing out on a strategic marketing plan to deliver your business plan goals? Would your organization benefit from a better brand proposition - both internally and externally? If any of these scenarios are keeping you awake at night, we are here to contact the creative marketing agency India for goal-driven results.
WHAT IS YOUR COMPANY’S BUSINESS MODEL-IN HOUSE TEAM OR THIRD PARTY VENDORS/OUTSOURCING?
We have an in-house team of experienced professionals, which includes creative directors, business analysts, designers, developers, quality analysts, and marketers. After creating a diverse portfolio with a global clientele, we decided to expand the team to maintain quality standards and delivery commitments. As of now, we have two offices in Bangalore, India and more than 50 team members.
Our moto is “Lead Your Needs” and have compressive process in place to ensure superior client satisfaction. A dedicated business analyst is appointed to each client, who coordinates with different departments to satisfy the client’s project requirements. At each step, the client is provided guidance to help him/her make an informed decision.
We also welcome resellers/partners from different countries and offer white-label solutions in hand.
AFTER SERVICE IS A NECESSARY PART OF DEVELOPMENT. HOW DO YOU PROVIDE CUSTOMER SERVICE TO YOUR CLIENTS?
A business cannot exist without its customers, and this how we take a look at every project we work on. With so many 360 degree marketing agencies out there in the market, it will not be right to claim that we are the best. But for sure, we grab every opportunity possible that expectation from every client will met which delivers international standards and value their requirement;
We hold foremost national & international clients with right project management process. It is highly organized with great implemented phase of the project, from strategies to delivering a final project. We are purely an in-house company with all teams and professionals working at one place. We don’t have to suffer time delays, mismanaged work and do not have to keep bugging to any outsource developers. The work never stops, which always help us adhere to our timelines and achieve our goals. We believe that communication is the key to any business and thus, we keep the clients updated about the project’s progress regularly on Skype calls, video calls, via emails. On the whole, our main aim is to create everything customer-centric that offers a rich User Experience, and for all this, we need to involve our clients in the process for regular inputs and feedback on what we are working.
GIVE YOUR OPINIONS ON HOW FAR THIS APP REVOLUTION CAN MAKE A DIFFERENCE IN THE TECHNOLOGY WORLD.
MOBILE IS CONNECTING AND EMPOWERING CONSUMERS—EVERYWHERE. Consumers derive enormous value from mobile. Our research across six countries—the U.S., Germany, South Korea, Brazil, China, and India—reveals that the value consumers place on mobile technologies ranges from $700 to $6,000 per user. The data show an aggregate annual consumer value for mobile technologies of $6.4 trillion across the six countries, above the cost of the devices and services.
Mobile is especially valuable to emerging market consumers. In China and India, the consumer-reported value of mobile exceeds 40 percent of average income. The market demand for continued innovation and investment is clear: 90 percent of 3G and 4G consumers report they want even faster data speeds, more coverage, more battery life, and many other improvements. With global data usage doubling every year, if this trend continues, data traffic will be 1,000 times greater within a decade. New technologies will be required to accommodate this expanding demand.
DEFINE YOUR FUTURE PROSPECTIVE AND VISION REGARDING NEW TECHNOLOGIES LIKE WEARABLE AND IOT APPS.
We have already delivered solutions using some of these emerging technologies and are also excited to work on every one of them in the coming future. We have recently developed an augmented reality app and are looking for more projects in the same domain as we have an expert team ready to build some amazing augmented reality experiences.
We are also looking forward to developing enterprise applications of wearable technology, particularly in Augmented Reality. Difficulties around Security, Data mining/analysis and Interoperability may come but they have to be resolved for IoT and Wearables to deliver tangible advantages at low risk.
WHAT ARE THE KEY FACTORS THAT YOU CONSIDER BEFORE DECIDING THE COST OF A MOBILE APPLICATION?
With regards to our pricing model, we are flexible with it. We accept all 3 basic pricing models; Fixed cost (Pay per milestone or feature), Monthly (Fixed Payment on a monthly basis for each developer hired) & Time and Material (Payment as per time-taken and milestone).
Our pricing model to a great extent relies upon the project requirements and complexity. But mostly we prefer to follow the Time and Material pricing model in which our clients are charged per hour for the time spent by our developer working on a set of tasks.
However, for small projects with clear specifications, requirements and defined timelines, we use Fixed Budget Pricing Model. Generally, this model is appropriate for startups with a constrained budget willing to test their idea with an MVP.
WHAT ARE THE CHALLENGES YOU SEE IN THE OUTSOURCING INDUSTRY AND HOW MUCH YOU’RE PREPARED TO FACE THOSE CHALLENGES?
As part of our commitment to improve the outsourcing industry through our Innovation Agenda, Coltfox set out to identify common client problems in internet marketing. Our goal is to identify these problems and then "work backward" to identify actions that could prevent or mitigate these problems. Coltfox conductes multiple meeting with our clients to identify key problem areas, in website development, digital marketing, content strategies and app & web development and also utilized the knowledge base of our 360 degree marketing skills and advise them with extensive and cost effective marketing solutions.
We defined "outsourcing implementation" to be the first 1-3 months that a change occurs in marketing solutions. This change could be an initial market their business in effective manner a significant change has been experienced by our clients and what we prepared with is the best client relationship (involving scope, technology and/or business process to market their brand), since we are complete creative marketing agency clients may not switch from one service provider to another (or potentially multiple service providers).
The outsourcing implementation is when "Lead Your Needs" providing all the web solutions under one umbrella.
WHAT ARE THE LATEST TOOLS AND TECHNOLOGIES THAT YOU’RE PLANNING TO IMPLEMENT FOR MOBILE APP DEVELOPMENT?
Every person who use smartphones, worried about the security of his personal information, that’s why they vacillate to download those apps, which don’t come up to their security standards. Coltfox is discovering new ways to make mobile applications more secure, so that they can encourage users for maximum downloads. Security of mobile application has gain the high importance in this year, and this trend will continue to rise in future.
Nowadays people are becoming more habitual for mobile applications and they prefer to shop different products through smartphones. Due to this reason, most of the companies are now approaching their customers via smartphones. That’s why enterprise mobile applications are in huge demand and hundreds of enterprise apps are released daily on Google play store. We will see an upward trend in enterprise mobile app development in future.